M-Coupons are electronic coupons deliver directly to customer’s mobile phones or devices, these coupons can be buy-one-get-one free products and couple cents off or a dollar off in some situations.

  

 

Stores can use in-store signs and flyers to inform people about the mobile coupons. M-Coupons need different bar code scanners that can read bar codes from phone screens. Customers have to scan their phone screens to get the discounts.

With mobile marketing we can increase customer loyalty, brand awareness and increase our sales. Mobile technologies are transforming how we live, work and play. Handheld devices continue to offer additional functionality, and cellular networks are advancing rapidly in their increased speed and throughput abilities.

 

Mobile marketing is a powerful way to communicate with customers. Banks, television stations and some stores are using mobile marketing campaigns. With the help of text messaging, companies can convince mobile user customers to switch to their products. 

 

Juniper Research is predicting that cash conserving mobile Coupons (m-Coupons) will increase by 30 percent over the next two years, according to two studies it published recently.

 

M-coupons are better than traditional paper coupons because sometimes you can forget to bring paper coupons from home, but most phone user keeps their phones with them most of the time and there is no way they can miss place or lose the coupons.

 

 On the other hand with paper coupons we need to cut and clip them, but M-coupons can easily be store into the phones. They can easily be deleted from the phone after they have been used. M-coupons can also help reduce paper wastes, and save the environment. M-coupons will also help us create new customers and generate profit.

 

M-coupons are cheap, easily traceable and have better redemption rate compared to paper coupons.

 

Mickey A. Khan stated in his article, that“The Subway restaurant franchisees for the Buffalo, New York, area are recording a redemption rate of 5 percent to 6 percent for mobile coupons. Now compare that with the typical 1 percent to 3 percent redemption rate for paper coupons.”

 

Pull strategy is better in which user has to accept to receive an m-coupon. The customers can send a code to a number to request coupons. They can also download coupon software and activate it to receive coupons. In this way we will have the right customers and there is no chance of spamming customers with unwanted coupons.